Enterprise
Enterprise Introduction
Looking for central control of your email marketing and newsletter campaigns with local editing capabilities? Well look no further! Discover Newsletterhub Enterprise; email marketing built for Franchise networks.
- Newsletterhub Enterprise is an exciting innovation in email marketing, enabling the ultimate in flexibility for franchisor brand owners who want to protect their brand and message yet allow a local personalised-to-the-individual-franchisee email marketing template with local contact details, branding (if appropriate) and local promotions / features.
- Master newsletter account & template is created for the franchisor with pre-defined editable regions
- Individual franchisee accounts & templates are created with local branding, contact details and description of local services.
- One click release of head office approved campaigns automatically populate each franchisee newsletter templates in their own, unique admin area.
- Individual franchisees manage their own databases, can incorporate local offers and editorial (as defined within the master template) and can view advanced statistical reporting of their campaigns, so 'hot leads' can be followed up.
- Advanced statistical reporting for the franchisor (network level and by franchisee) and for individual franchisee. Statistics includes reads, opens, bounce, unsubscribers and more.
- Flexible solution - Franchisor can provide the content - or brief us and we can design and write it for you!
Enterprise Setup Stage 1
Step 1 - Setup Phase
- A 'master' newsletter template is created which includes head office (persistent) elements as well as pre-defined editable regions allowing individual franchisees to add their own content. All templates include automatic unsubscribe features, forward to a friend, browser version links and are spam scored to reduce the likelihood of being classified as spam.
- Franchisor administrator area is prepared allowing:
- Quick access to each individual franchisee accounts
- Network overview and individual franchisee campaign statistics.
- By exception reporting to quickly see who has yet to send their campaign.
- Franchisee individual admin areas are created, local databases setup and 'join my mailing list' scripts prepared for inclusion in franchisees own local website
- Individual franchisee templates are prepared (approved by the franchisor) to match franchisor brand guidelines. These can be based upon the design of the franchisor master template or be completely branded to the local franchisee (ie only the content is shared).
- When the franchisor (or the newsletterhub team) prepares a newsletter campaign it undergoes a rigorous testing and approval process prior to release to the wider franchise network.
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Enterprise Setup Stage 2
Step 2 - create and release your latest newsletter or email campaign
- Email or newsletter creative & content is prepared for inclusion in the master newsletter template.
- Campaign undergoes extensive testing and approval prior to release to the franchise network.
- Individual franchisee templates are automatically populated with the latest newsletter content.
- Automated email notifications are sent to the individual franchisee advising them that their latest newsletter or email campaign is ready. The system can also be configured to include reminder emails as defined by the franchisor.
- Franchisor receives pre-defined exception reports notifying of the send status across the network.
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Enterprise Setup Stage 3
Step 3 - local management and editing of the campaign prior to sending to franchisee list
- Content from the franchisor master template is automatically populated into each individual franchisee latest campaign.
- Franchisee log into their own, easy to use admin area to add their own content (eg local news) or promotional offers (eg Offers of the month, Properties of the month etc).
- Editing capabilities are defined by the franchisor master template.
- Admin area includes the ability for franchisees to manage their own subscribers (multiple ways to import subscribers and to manage offline unsubscribe requests), set up autoresponders (based on event triggers), to set up advanced database segmentation and generate 'join my mailing list' scripts for inclusion within their own website.
- Franchisee sends the campaign to their database or liaises with their Newsletterhub Account Manager who can edit it and send it for them.
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Enterprise Setup Stage 4
Step 4 - easy to use one-click-send and powerful statistical reporting
- Easy to use admin area for franchisees.
- One click and the campaign is on its way.
- All emails feature advanced campaign management including automatic unsubscribe, forward to a friend and links to a browser version as standard. Multiple personalisation fields are also possible.
- Real time advanced statistical reporting enables franchisee to prioritise 'hot leads' and see who has opened their email (& how often), who has clicked through to their website (and how often), which emails have bounced and who has unsubscribed.
- Statistics are available for the franchisor at individual level and as a network overview. Required franchisor statistics are defined as part of the setup process.
Enterprise for Franchisors
Newsletterhub Enterprise for Franchisors. At last, a measurable and easy way to ensure brand consistency of your e-marketing communications whilst allowing local editing and content.
- One newsletter or e-shot ... delivered automatically as multiple personalised campaigns to your franchisee network, ready for them to send to their local clients & prospects.
- Individual franchisee versions of your marketing campaigns include local contact details, local branding (if appropriate) and the ability to add local news or promotional offers (fields that you define as part of the set up process).
- Powerful centralised reporting for you as the franchisor. See campaign statistics at an individual franchisee or network level.
- Easy, one click send for franchisees to transmit the campaign ... backed with advanced statistical reporting. Franchisees can see exactly who opens their email, how often and follow up accordingly.
- Automatic unsubscription and bounce handling. Keep your network compliant with the latest privacy and anti-spam legislation.
- Advanced email technologies ... ensuring optimum delivery rates and low spam rating.
- Flexible solution. You provide the content – or we can design and write it for you.
Enterprise Pricing
Newsletterhub Enterprise is a cost effective way to allow the ultimate in personalisation for franchise networks.
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Newsletterhub Enterprise is designed around the needs of the individual franchise networks - it is not a 'one size fits all' solution.
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We work with the franshisor to define the functionality and ongoing reporting that you require.
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Initial fees are charged to configure the system to the franchisor requirements and to setup the master and franchisee templates.
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Ongoing fees are usually charged per franchisee per month.
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All Newsletterhub Enterprise clients have a dedicated Account Manager who works with the franchisor and franchisees to provide training and hand holding as required.
Interested? Call us now on 0800 914 4450 and we'd be pleased to discuss how Newsletterhub Enterprise could benefit your business.
sign up today and get your first month free!
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